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Home » Recipes » All Recipes

Easy Heart Jam Cookies

Published: Feb 7, 2025 by Voula with Leave a Comment

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Celebrate Valentine’s Day with these cute heart jam cookies! They're easy to make and irresistibly delicious and sure to impress!

Heart jam cookies on a white plate next to a white towel, a sieve with powdered sugar and a bowl of jam.

Heart-shaped jam cookies are a fun twist on classic sugar cookies. They’re buttery, sweet, and filled with fruity strawberry jam—kind of like a fancier version of thumbprint cookies. Instead of pressing your thumb into the dough, you cut out heart shapes, sandwich them with jam, and they come out looking as good as they taste.

These cookies are perfect for Valentine’s Day, but honestly, you can make them for any occasion—or no occasion at all. They’re easy to whip up, and they’re always a hit. Whether you’re sharing them with friends or keeping them all to yourself, these cookies are just plain fun to make and eat.

Love easy cookies? Try my Easy Strawberry Cheesecake Sandwich Cookies, my Cookie Butter Cookies, or my Chocolate Chunk Cookies.

Jump to:
  • What you need to make this recipe
  • How to make Heart Jam Cookies
  • Recipe notes
  • Storage Tips & Freezing Instructions
  • Variations 
  • Tips for success
  • Frequently asked questions 
  • More cookie recipes to try!
  • Recipe

Why you'll love this recipe

  • Pretty: These heart cookies are perfect for holidays, gifts, or special occasions.
  • Super Easy: Just a few basic ingredients and simple steps make this recipe a breeze—even for beginners!
  • Customizable: Swap the jam flavor to suit your preferences.
  • Delicious: You'll love the combination of buttery cookies and jam! They're so good together!

What you need to make this recipe

Ingredients for heart jam cookies

Labeled ingredients for heart jam cookies.
  • Flour - You'll need all purpose flour.
  • Cornstarch: It really adds softness and creates a tender cookie that melts in your mouth.
  • Baking powder: Gives a slight lift to the cookies without making them too puffy.
  • Salt: Balances the sweetness and enhances all the flavors.
  • Butter: I use unsalted butter, at room temperature. It's the key to a rich flavor.
  • Sugar: I use granulated sugar for the cookies and powdered sugar for dusting after they're baked.
  • Egg: You only need 1 medium egg.
  • Vanilla: I use pure vanilla extract for the perfect aromatic flavor.
  • Strawberry jam: I use my own homemade strawberry jam recipe for the filling for the best flavor. You can use store-bought jam, if you prefer.

See the recipe card at the end of the post for quantities.

Equipment you'll need

  • mixing bowls
  • hand mixer
  • rolling pin
  • cookie guides
  • heart-shaped cookie cutters
  • baking sheets or cookie sheets
  • parchment paper
  • cooling rack

How to make Heart Jam Cookies

Step-by-step Instructions

A metal bowl with flour, cornstarch, baking powder, salt and a whisk.

1. Whisk the dry ingredients in a large bowl.

Beating butter nd sugar together in a metal bowl with a hand mixer.

2. Beat the butter and sugar together until well-combined.

Beating an egg and vanilla with butter in a metal bowl with a hand mixer.

3. Add the egg and the vanilla and mix.

Crumbly cookie dough in a metal bowl.

4. Add the flour gradually and beat on low speed until combined. It will look crumbly, but this is normal.

A large ball of cookie dough in a metal bowl.

5. Squeeze the crumbles together to form a large ball of dough.

Some cookie dough rolled out between two sheets of parchment paper and cookie guides and a rolling pin.

6. Divide the dough in half and roll each portion between 2 sheets of parchment paper. Then put it in the freezer for 10 minutes.

Cut out heart cookies on a baking sheet lined with parchment paper before baking.

7. Take it out of the freezer and cut out heart shapes with cookie cutters.

Baked heart cookies on a baking sheet lined with parchment paper.

8. Then bake and let them cool.

Spread about ½ teaspoon of jam on the flat side of each whole cookie (the ones without the heart-shaped cutouts). Dust a heart-cutout cookie with powdered sugar and place it on top of the jam.

Heart jam cookies on a gray and white surface next to a sieve with powdered sugar and a bowl of jam.

Recipe notes

Storage Tips & Freezing Instructions

  • Storage: Store the assembled cookies in an airtight container at room temperature for up to 3 days. Refrigerate leftovers (up to 1 week).
  • Freezing Dough: Wrap the dough tightly in plastic wrap and freeze for up to 3 months. Thaw in the fridge before rolling and baking.
  • Freezing Cookies: Freeze the baked cookies (without jam) in a sealed container for up to 2 months. Thaw, assemble, and enjoy!

Variations 

  • Chocolate-Dipped: Dip the edges of the cookies in melted chocolate and let them set for a decadent touch.
  • Nutty: Sprinkle finely chopped nuts on the jam before sandwiching.
  • Spiced Cookies: Add a pinch of cinnamon or cardamom to the dough for extra flavor.
  • Different Shapes: Experiment with other cookie cutter shapes for different occasions.

Tips for success

  • Chill the Dough: This prevents the cookies from spreading while baking.
  • Roll Evenly: Use spacers or guides to ensure uniform thickness.
  • Don’t Overbake: Remove the cookies as soon as the edges turn lightly golden to keep them tender.
  • Use High-Quality Jam: A good jam makes a big difference in flavor.
  • Let Cookies Cool Completely: Assembling warm cookies can cause the jam to melt and make a mess.
A closeup of a heart jam cookie in front of stacks of other cookies with a plate full of cookies in the background.

Frequently asked questions 

How thick should I roll the dough?

I like rolling out the dough to about ¼ inch thick as it works best for sturdier and more tender cookies. You could also make them ½ an inch thick for much softer cookies.

Can I make the dough ahead of time?

Absolutely! You can refrigerate the dough for up to 3 days or freeze it for about 2 months.

What other fillings can I use besides jam?

You can use any filling you like! I love these cookies with Nutella, Lotus Biscoff spread (cookie butter), and peanut butter, too.

What can I use if I don't have a heart cookie cutter?

If you don’t have a heart cookie cutter, you can create a DIY template by drawing a heart shape on thick paper or cardboard and cutting around it with a knife. Alternatively, you can freehand the heart shape using a sharp knife for a rustic look.

More cookie recipes to try!

  • A stack of chocolate chip marshmallow cookies on parchment paper next to mini marshmallows and cookies.
    Chocolate Chip Marshmallow Cookies
  • A stack of three lemon blueberry cookies on a white surface dripping with lemon glaze next to a cookie, blueberries and lemon slices.
    Lemon Blueberry Cookies
  • Heart shaped chocolate chip cookies on a white plate with stacked cookies and milk in the background.
    Heart Shaped Chocolate Chip Cookies
  • Chocolate dipped sugar cookies with chopped pistachios.
    Chocolate Dipped Sugar Cookies

Happy Baking!

Did you make this recipe? If so, please let me know how it turned out and leave a rating and review below! I'd love to hear from you! ❤️

Recipe

A closeup of a heart jam cookie in front of stacks of other cookies with a plate full of cookies in the background.

Easy Heart Jam Cookies

Celebrate Valentine’s Day with these cute heart jam cookies! They're easy to make and irresistibly delicious and sure to impress!
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Prep Time: 20 minutes minutes
Cook Time: 12 minutes minutes
Total Time: 32 minutes minutes
Servings: 14 sandwich cookies, approximately
Author: Voula
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Ingredients

  • 2 ¼ cups all-purpose flour plus extra if needed (280g)
  • ¼ cup cornstarch (25g)
  • ½ teaspoon baking powder
  • ¼ teaspoon salt
  • ¾ cup unsalted butter, at room temperature (170g)
  • ¾ cup granulated sugar (150g)
  • 1 medium egg, at room temperature
  • 2 teaspoons vanilla extract
  • ¼ –⅓ cup strawberry jam (83-110g)
  • powdered sugar for dusting (optional)

Note:

For best results, please read through the full post before beginning the recipe.

Instructions

  • Line two baking trays with parchment paper or silicone mats. Set aside.
  • In a medium bowl, whisk together the flour, cornstarch, baking powder, and salt. Set aside.
    2 ¼ cups all-purpose flour plus extra if needed (280g), ¼ cup cornstarch (25g), ½ teaspoon baking powder, ¼ teaspoon salt
  • In a large mixing bowl, beat the butter and sugar on high speed until light and fluffy (about 2-3 minutes).
    ¾ cup unsalted butter, at room temperature (170g), ¾ cup granulated sugar (150g)
  • Mix in the egg and vanilla extract until fully combined, scraping down the sides of the bowl as needed.
    1 medium egg, at room temperature, 2 teaspoons vanilla extract
  • Gradually add the flour mixture to the wet ingredients. Beat on low speed until the dough comes together. If the dough feels too sticky, add more flour, one tablespoon at a time.
  • Squeeze the crumbles together to form a large piece of dough. Divide it into two equal portions.
  • Roll out one portion of the dough between two sheets of parchment paper to a thickness of ¼ inch (0.6 cm).
  • Place the rolled-out dough (with the parchment paper) on a flat surface in the freezer for 10 minutes (I slid it on a cutting board). Repeat with the second portion of dough.
  • While the dough chills, preheat your oven to 350°F / 180°C.
  • Remove one portion of dough from the freezer. Use a heart-shaped cookie cutter to cut out an equal number of solid hearts and hearts with smaller cutouts in the center. For every solid heart, create a corresponding heart with the cutout.
  • Place the cookies on the prepared baking sheets, leaving about 3 inches (about 8cm) between each. Bake for 11-12 minutes, or until the edges are lightly golden. Bake one tray at a time for even results.
  • Let the cookies rest on the baking tray for 5 minutes before transferring them to a wire rack to cool completely.
  • Spread about ½ teaspoon of strawberry jam on each solid heart cookie. Dust the cutout cookies with powdered sugar, if desired, and gently place it on top of the cookie with the jam to create a sandwich.
    ¼ –⅓ cup strawberry jam (83-110g)
  • Enjoy!

Notes

  • Ensure the dough remains cold while working; re-chill it if it softens too much.
  • Leftover dough scraps can be re-rolled and cut for additional cookies.
  • The number of cookies will depend on the size of your cookie cutters. Mine were about 3.5 inches (9cm).
 
Picture Tutorial & Tips
I have a detailed picture tutorial in my post to help you out with each step of the recipe as well as lots of tips to ensure success.
Baking Measurements
I have used weight measurements for all the recipes on this website. Even though I have also included American volume measurements for convenience, I highly recommend using a digital kitchen scale to weigh all ingredients for the most accurate measurements. Digital kitchen scales are more precise than cups, which is so important in baking, and they give the most accurate, consistent results. Happy baking!
More cookie recipes  to try
Heart Shaped Chocolate Chip Cookies
Chocolate Dipped Sugar Cookies
Blueberry Lemon Cookies
Chocolate Chip Marshmallow Cookies
©Pastry Wishes
Did you make this recipe?Leave a comment below & tag me on Instagram @pastry.wishes !
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Hi! I'm Voula!

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I’m a self-taught baker, recipe developer and aspiring food photographer with a passion for baking. I believe making desserts from scratch doesn’t have to be intimidating or complicated. Learn more about me ...

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